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Gen sharp | ceramic tile BaoJieJun: the future of the ceramic industry, is how to reduce the distance product and people

2018-04-24


The current development of the Home Furnishing building materials industry, electricity supplier channels to become a weapon, although the industry have the "electric shock", but the situation is not very optimistic, the lack of sense of experience and quality are better protected and become the main obstacle. For windows and doors enterprises, how to weigh the pros and cons of the key.

Delays in the doors and windows industry electricity supplier channels

The Internet is everywhere, Taobao, Tmall, Jingdong and other e-commerce platform has gradually penetrated into the lives of consumers, with the shortcomings of traditional channels has become increasingly prominent, the new sales mode for a time also attracted the manufacturers are seeking channel transformation Jiezhuang favor. However, the electricity supplier is not a panacea, lack of experience is the biggest mishap. So, the electricity supplier can help enterprises to open new doors and windows sales situation, access to new business opportunities?

It is reported that the now large doors and windows enterprise will consider opening business channels, although not necessarily as the main business, but more and more enterprises begin to operate doors and windows electricity supplier, you not to participate, it is likely to lose this part of the market. However, although electricity providers appear to the bathroom enterprises to provide a new channel to compete for the market, but now, the initial investment capital is too large, the traditional industry to understand the problems such as the shortage of electricity, doors and windows are hindering enterprises to transition to business. Insiders said that the electricity supplier for the majority of the doors and windows of the enterprise is still very new, corporate positioning is not accurate enough, 80% of the enterprises in the electricity supplier did not operate well.

Confrontation or fusion?

Menacing electricity supplier, electricity supplier will replace the traditional sales channels of speech are rampant, but at this stage, the traditional sales channels still has an irreplaceable place. Business leaders said: "consumers can not buy to ensure product quality, is one of the most criticized for business, the traditional sales channels through the sales, consumers will have a more realistic understanding of products, services and customer service are more secure."

At present, although the electricity supplier channel has a convenient transaction, fast return and other characteristics, but there are also unreliable product quality, difficult to follow the service and other issues. The rise of electricity supplier channels for the impact of the traditional sales channels and did not imagine the serious, the relationship between the new sales channels and traditional sales channels is not the shift, more complementary. Single channel monologue of the era has passed, the doors and windows industry in the future mainstream sales channels will be collaborative online and offline, rather than a single channel to fight the enemy separately. Electricity supplier and the store price convergence between the two models is becoming more and more obvious, the difference between the two should be selected convenience or choose experience difference. By complementing each other, enterprises can have more channels layout market, consumers will have a better consumer experience, it is to kill two birds with one stone.



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